This collaboration felt like a natural meeting of two worlds.

Beyond fashion, we share a similar sensitivity to aesthetics, imagery, creativity, and all the details that make something feel beautiful and meaningful. Having grown up in Tunisia, Emnitta also brings a connection to a rich oriental culture that resonates deeply with our own roots in Morocco. There is a shared appreciation for color, craftsmanship, femininity, and the effortless beauty that can be found in everyday life.

What made this collaboration feel so natural is the way our universes speak to one another. Emnitta has a very personal and instinctive approach to style, playful, expressive, and never overly calculated. She mixes colors, textures, and influences with confidence, always remaining true to
herself. That sense of freedom, individuality, and ease is something we have always connected with.

Together, we wanted to create a collection that reflects that spirit: feminine, vibrant, effortless, and full of personality. A celebration of self-expression, creativity, and the joy of dressing without taking yourself too seriously