Before it became a brand, Coup de Soleil was a shared way of seeing the world.

As sisters-in-law, we quickly discovered how much we had in common. Beyond fashion, we shared the same love for creativity, the same curiosity, and the same appreciation for beauty in all its forms. Art, photography, cinema, interiors, travel, vintage treasures, craftsmanship. We were constantly exchanging ideas, inspirations, and things we loved.

Growing up in Marrakech played a defining role in shaping our aesthetic. Surrounded by exceptional craftsmanship and generations of artisans, we developed an appreciation for detail, quality, and the beauty of things made with care. Being exposed to that creativity from an early age naturally nurtured our desire to create.

Starting Coup de Soleil felt like a natural extension of that. We weren’t following a business plan or trying to build a brand. We simply wanted to create pieces that reflected our taste, our lifestyle, and the world that inspired us. What began as something deeply personal gradually evolved into something much bigger.

Today, we still don’t see Coup de Soleil as just a clothing brand. It is an extension of everything we love, the places we travel to, the films we watch, the homes we create, the objects we collect, and the way we choose to live. We have always approached it with instinct, passion, and a sense of fun, believing that creativity should be joyful, spontaneous, colorful, and never taken too seriously.

Perhaps that is what people connect with. At its heart, Coup de Soleil is simply an authentic reflection of who we are and the world we are endlessly inspired by.